WHO I AM
I am a Swiss-Brazilian photographer based in Zurich.
My interest in art began long before I ever held a camera. I spent years wandering through galleries and exhibitions, drawn to images that carried silence, weight, and truth.
A turning point came when I encountered Sebastião Salgado’s Genesis. His work revealed to me the power of photography not just as documentation, but as a way of witnessing the world.
What started as curiosity slowly became discipline.
Over time, through study, experimentation, and constant practice, I developed my own visual language. This was shaped by patience, attention to detail, and a deep respect for the subject.
Today, I work across advertising, events, and editorial projects, collaborating with businesses and individuals to create images that feel honest and intentional.
MY RULES
1. I don’t just show up with a camera. I care about understanding what you’re building.
Whether it’s a personal project or a business, I want to know your story, your values, and what makes you different.
2. Every project is different, and I treat it that way.
1. I don’t just show up with a camera. I care about understanding what you’re building.
Whether it’s a personal project or a business, I want to know your story, your values, and what makes you different.
2. Every project is different, and I treat it that way.
There’s no fixed formula. We shape the visuals around your identity, your goals, and the feeling you want to communicate.
3. I like to keep things simple and real.
No forced poses, no unnecessary complexity. Just honest images that feel natural and true to you.
No forced poses, no unnecessary complexity. Just honest images that feel natural and true to you.
4. When we work together, I’m fully involved.
From the first idea to the final delivery, I’m there to make sure everything aligns and works visually.
From the first idea to the final delivery, I’m there to make sure everything aligns and works visually.
5. I focus on creating images that last.
Not just content for today, but visuals you can use and be proud of over time.
Not just content for today, but visuals you can use and be proud of over time.
CONTACT
Alongside photography, I cultivate a strong passion for videography. Moving images allow me to explore time, rhythm, and atmosphere in ways that complement my still work. For me, both mediums are part of the same pursuit: telling visual stories with clarity and depth.
If you would like to collaborate or commission a project, feel free to get in touch.
If my work resonates with you, I would be glad to hear from you.
Or simply send me an e-mail to: mail@carloskraft.com
If my work resonates with you, I would be glad to hear from you.
Or simply send me an e-mail to: mail@carloskraft.com
Thank you!
